The Shift in Elakai’s Brand Identity
Elakai began as an outdoor games brand inspired by companies like Patagonia, Marmot, and YETI. Those brands stand out because they design products with purpose, performance, and style—gear that solves problems and withstands the toughest environments.
At first, our vision—“outdoor games for life”—seemed to fit that mold. But as we grew, it became clear that our games weren’t meant to compete on pure performance like apparel or gear. They were designed to be traveled with and enjoyed socially, but not to be disposable or gimmicky.
We faced a reality check: customers are smart, with endless options. They value style, performance, function, and quality—and they know when something feels cheap. That realization pushed us toward something every marketing team dreads but every strong brand embraces: a rebrand.
Introducing Elakai “Playful Living”
Our rebrand focuses on creating functional games that are also artful and stylish. Instead of being products that get tucked away in a closet, our games are designed as luxury pieces that can live openly in your home, ready for play but beautiful enough to serve as décor.
Luxury games aren’t just engineered with 20+ years of product design experience and backed by 25 years of manufacturing expertise. They are:
- Designed with purpose
- Built to last a lifetime
- Crafted to complement your space aesthetically
- Made to elevate your social gatherings
These are games that become part of your environment, just as much as they are part of your lifestyle.
What Defines a Luxury Game?
1. Premium Raw Materials
Luxury starts at the source. A product feels cheap when it’s made cheap—and consumers notice. At Elakai, we start with premium, durable materials designed to last forever, not just 10 years.
- No cutting corners.
- Handmade in limited runs, like our Studio Series, ensuring exclusivity.
- Raw materials and craftsmanship are chosen for longevity and uniqueness.
If everyone has it, is it really luxury?
2. Premium Design & Craftsmanship
Nice materials alone don’t make something luxury. Design is what elevates raw materials into a premium product.
- Thoughtful engineering and proportions
- Mixed materials for texture and detail
- Distinctive design cues you won’t see in mass-produced games
- Handcrafted imperfections that prove authenticity
Luxury games aren’t just functional—they’re beautiful to look at, hold, and use.
3. The Experience & Presentation
Luxury isn’t just about the product—it’s about the experience.
- From the unboxing to the first play, the presentation sets the tone.
- A luxury game feels special before you even touch it.
- Packaging, story, and brand intent all come together to create a sense of indulgence and elevated lifestyle.
Example: The Live Edge Resin Cornhole Board
Our Live Edge Resin Cornhole Board is the perfect example of a luxury game in action.
Premium Materials
- Acacia wood: dense, durable, and naturally resistant to scratches and rot.
- Smooth, sanded playing surface for the best cornhole experience.
- Warm, varied grain patterns with resin detail for aesthetic appeal.
Premium Design
- Each board handcrafted with unique wood grains and hand-poured resin.
- Glossy finishes, color-matched resin, and braced construction for stability.
- Stainless steel riveted hardware ensures durability and visual strength.
Luxury Experience
- Distinct look and feel before you even play.
- Handmade imperfections highlight craftsmanship.
- The board commands attention—no one can ignore its luxury presence.
Final Thoughts: What Makes a Luxury Game?
To us, the answer is simple:
- Premium Materials: built to last for life.
- Premium Design: functional, aesthetic, and one-of-a-kind.
- Premium Experience: every interaction feels intentional and elevated.
At Elakai, luxury games are more than just entertainment—they are art pieces, conversation starters, and lifestyle companions.
